Discovery & UX

ユーザーリサーチ・プロダクトディスカバリー・UX検証など、課題と解決策を見極めるための実践手法。

Key points Continuous discovery is an approach that keeps the material for decision-making from running dry — not through a large-scale study on…

Key points Jobs to be Done (JTBD) is a framework that asks not "what kind of person is the customer?" but "in what situation, what progress did …

Key points A user interview is an opportunity to ask about "behavior that actually happened in the past," not about opinions. Decide your recrui…