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Product Learning Guide

What Kreodo Is, and What It Is Not

Kreodo Product Academy is an editorial publication that steadily builds up the procedures for crafting product strategy, running discovery, prioritizing the roadmap, reading metrics, and designing growth. These are not articles that explain "what product management is"; they are built around procedures you can apply to your own product and reproduce. Our goal is that by the time you finish a single article, you are in a state where you can take something back to your own roadmap or metrics design.

At the same time, Kreodo is not a promotional site for any particular framework or tool vendor. Every framework has contexts where it excels and contexts where it does not, and our articles write about both sides. Nor is it a substitute for specialist judgment in law, finance, security, and the like. This guide is a map showing first-time visitors how to walk through the site.

Learning Through the Four Categories — A Recommended Reading Order

The articles are divided into four categories, and reading them in the order Product Fundamentals → Product Strategy → Discovery and UX → Growth and SaaS lets you progress to a professional level without strain. Those who already have some experience in the field may start partway through, but if you feel uncertain in your judgment, we recommend returning to the fundamentals.

Product Fundamentals — First, Grasp the Role and the Big Picture

If you start running without first sorting out what a product manager is and is not responsible for, your prioritization judgments tend to wobble. Confirm the scope of what you are responsible for in the article on the product manager's role, then grasp where your product currently stands in the article on the product lifecycle; from there, all the later discussion of strategy and metrics becomes readable in terms of your own situation.

Product Strategy — From Vision to Roadmap

Once you have the fundamentals down, move on to putting strategy into words. Learn not to confuse the two in the article on the difference between vision and strategy, then translate it into an actual decision-making pattern in the article on roadmap prioritization. For those who want to confirm the effect of strategy based on metrics, reading the article on the North Star Metric as well connects strategy to the numbers.

Discovery and UX — Validating the Problem

Once the direction of your strategy is in view, the next stage is to validate its premises. The article on how to conduct user interviews and the article on defining problems with Jobs to be Done are the starting point for not building features on assumptions. For those who want to build a structure for continuous validation, the article on continuous discovery is also usable directly in your work.

Growth and SaaS — Reading the Numbers After Launch and Growing Them

Building is not the end; this is the stage of tracking adoption and growth afterward. Assess your current state in the article on product-market fit, build your reading of retention in the article on cohort analysis and retention, and it all connects end-to-end through to the design of market entry in the article on go-to-market.

How to Read the Site

At the beginning of each article there is a "Key Points" box. When you do not have time to read the whole article, look through this first. Within the body we place cross-links to related articles, so when the knowledge a procedure assumes is in another article, following the link and then returning speeds up your understanding. At the end of each article we clearly cite our references. In particular, statements involving benchmarks or metric definitions apply differently depending on a product's scale and stage, so we recommend validating them against your own company's situation.

Three Habits for Self-Learners

  1. Try applying frameworks to your own product. Don't just read — take the scoring method from the article on roadmap prioritization and actually run the calculation once on your own backlog.
  2. Start validating small. Rather than setting up a large-scale study from the outset, as the article on how to conduct user interviews describes, take your first step by interviewing just a few people — that is the shortcut to continuous discovery.
  3. Build the habit of checking what's behind the numbers. Metrics give different impressions depending on how they are presented. Using the article on cohort analysis and retention as a reference, build the habit of checking not just the average but the trend by cohort.

What Kreodo Does Not Cover

Kreodo provides content focused on product strategy and product management, and does not cover topics such as the following.

  • Individualized advice on specific investment decisions or fundraising
  • Individualized advice in fields requiring professional qualifications, such as law, finance, and labor matters
  • Recommendation or promotion of specific product analytics tools or SaaS vendors
  • Information on the undisclosed performance or strategy of individual companies

For these topics, we recommend consulting the relevant specialists or primary sources.

Your Next Step

Once you have read through the categories here and feel you have the fundamentals of product strategy and discovery, start by digging into topics that interest you from the article list. For those who want to learn more systematically, up to a level they can use directly in their work, we also offer the Product Management Practical Course. If you have questions about article content, please get in touch via the contact page.