Go-to-Market Strategy and the Practice of Launching
Key points Go-to-market (GTM) strategy is something you build as the continuation of positioning; it is not a matter of deciding channel selecti…
Kreodo Product Academy
We break down product strategy, discovery, roadmapping, metrics, and growth with real frameworks you can apply hands-on — not "10 frameworks to know," but concrete steps and skills you can use in day-to-day product work.
Alongside the free articles, we offer the paid Product Management Practical Course, which organises practical skills into a structured path — for those who want to relearn product management systematically.
Course fees are tax-included, one-time. Payment is by bank transfer only; there is no payment on this site. Cancellation and refund terms are stated in the Notation Based on the Act on Specified Commercial Transactions.
Key points Go-to-market (GTM) strategy is something you build as the continuation of positioning; it is not a matter of deciding channel selecti…
Key points Cohort analysis is a method of grouping users by sign-up period or acquisition channel and tracking how retention changes over time. …
Key points Product-market fit (PMF) is not something you can resolve into black-and-white with a single metric or survey score; confidence only …
Pricing plans
Start with the free articles. For those who want to learn more hands-on, we offer three plans to match your goals. Prices shown are tax-included, one-time. Choosing a plan takes you to the application form.
Start with the fundamentals, at your own pace.
Individual · self-study plan
What's included
From discovery to metric design — systematically.
Individual · guided plan
Everything in Starter, plus
Embed a product culture across your team.
Quoted by number of participants and scope
Everything in the Practical Course, plus
For seller details, contact information, and full terms, please see the Notation Based on the Act on Specified Commercial Transactions and the Disclaimer.
The role of product management, the product lifecycle, core terminology — the foundations for getting started, explained from a practical angle.
Vision, positioning, roadmaps, prioritisation — the strategy know-how for setting your product's direction.
User research, product discovery, UX validation — practical methods for pinpointing problems and solutions.
Product metrics, growth, go-to-market, retention — an implementation guide for growing a SaaS product.
About Kreodo
Kreodo is a learning platform for building product strategy and product-management skills in a hands-on way. From user research and discovery, to roadmap design and prioritisation, to defining and analysing product metrics, through SaaS growth and go-to-market — everything is laid out as tutorials you can actually reproduce step by step. We focus on procedures you can use directly on your own product, not abstract theory.
More about Kreodo
Product Strategy Practical Course
For readers who want to go beyond the free articles and learn systematically — a paid course that turns frameworks into procedures you can run on your own product.
Key points Go-to-market (GTM) strategy is something you build as the continuation of positioning; it is not a matter of deciding channel selecti…
Key points Cohort analysis is a method of grouping users by sign-up period or acquisition channel and tracking how retention changes over time. …
Key points Product-market fit (PMF) is not something you can resolve into black-and-white with a single metric or survey score; confidence only …
Key points Continuous discovery is an approach that keeps the material for decision-making from running dry — not through a large-scale study on…
Key points Jobs to be Done (JTBD) is a framework that asks not "what kind of person is the customer?" but "in what situation, what progress did …
Key points A user interview is an opportunity to ask about "behavior that actually happened in the past," not about opinions. Decide your recrui…
Once or twice a month we send only new practical tutorials and updates. You can unsubscribe at any time.
This site uses cookies to analyse usage and deliver advertising. See the Cookie Policy for details.